Found this ad banner on the home page of wsj.com today. There's nothing exceptional about what it says, but it had a subtle, pulsating feature that did a great job of being unobtrusive and noticeable at the same time. (Hmmm ... oxymoron watch!) In pulsating mode, it just ever so slightly gravitated into the next column, but not so much that it obscured any text. Nice, simple technique. With this post, I'm signing off for awhile—the family is going on vacation next week and there is much to do. Have a Happy Thanksgiving.
Friday, November 16, 2007
Buick banner ad intrudes unobtrusively
Found this ad banner on the home page of wsj.com today. There's nothing exceptional about what it says, but it had a subtle, pulsating feature that did a great job of being unobtrusive and noticeable at the same time. (Hmmm ... oxymoron watch!) In pulsating mode, it just ever so slightly gravitated into the next column, but not so much that it obscured any text. Nice, simple technique. With this post, I'm signing off for awhile—the family is going on vacation next week and there is much to do. Have a Happy Thanksgiving.
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