Sunday, November 11, 2007

Adverganza's Monday morning picks 11.12.07

Wherein I scan the Monday morning headlines so you don't have to (though I'll be a little late with most of them on Monday):

From Advertising Age:

A Q&A with Barry Diller, owner of the most boringly-named Internet company ever.
—What talents do organizations crave in terms of digital? Read this or be made redundant.
—Doritos? A force for good? Well, maybe.
—Do consumers save $2,500 a year by shopping at Wal-Mart? Not necessarily.
—Ford and New Orleans equals zero stars, according to Bob Garfield.

From Adweek:

—Not getting enough viewers from reality, TV networks create virtual worlds.
—Hill, Holliday gets bigger presence with Bank of America.
—A Q&A with Richard Kirshenbaum, in which he reveals the importance of a good haircut.
—A close-up on Wendy's online marketing programs.
—Barbara Lippert likes everything about Target's fashion show featuring holograms, instead of models. Except for the fashion. I've embedded video of it below.

What we hear from The Delaney Report:

—Despite evidence to the contrary, Wendy's execs aren't all necessarily happy with the red wig.
—The relationship between Revlon and Endeavor might not be so strong.
—Some advertisers are skeptical about Facebook.

From Mediapost:

—Mountain Dew launches a dewmocracy, wherein consumers get to create their own new version of the super healthy, non-teeth-decaying soda.
Publicis' Maurice Levy calls Microsoft's Facebook investment "insane," and states the obvious: that there's not enough online ad dollars to support all of the sites that expect ad revenue to be their road to riches.
—Laurie Petersen bolts Mediapost for
—Two groups plan to complain to the FTC about the new ad programs just launched by Facebook and MySpace.

From The New York Times:

Google's masseuse retires because she's so damn rich.
—Now video game magazines are feeling pressure from the Internet.
—Circulation at Philadelphia's two newspapers holds steady, and some say—amazingly enough— it's because of an ad campaign to gain new subscribers.
—Will consumers care about Finra? A new campaign aimed at them hopes that they do. (Naw, I'm not really sure what Finra is either.)
—New Arbitron ratings system shows radio use dropping among blacks and Hispanics.
—New Web site lets people create their own cookbook.

From The Wall Street Journal:

—More on Minyanville.

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