Sunday, December 2, 2007

Adverganza's Monday morning picks, 12.03.07

Wherein I scan the Monday morning headines so you don't have to:

From Advertising Age (BTW, as of this writing the This Week's Issue link still shows last week's issue. Tsk. Tsk.):

—Dell's teensy-weensy $4.5 billion account goes to WPP instead of IPG. Somewhere Michael Roth is crying in his beer.
—Matt Creamer has himself (search engine) optimized. And just look at the results.
—Oh no. Bob Garfield likes the Starbucks spots. Well, at least, he admits to a desire "to go after the CVS birdie with a 20-gauge."
—A (fairly obvious) primer on what not to do at the office holiday party. As in "No one wants to wipe your vomit off the CMO's new sport coat."
—ZenithOptimedia predicts 2008 ad spending. Hint: Unless you're in online you won't be all that happy.

From Adweek:

—Is it that people don't like ads? Or do they just don't like bad ads?
—Anomaly breaks up with Virgin, despite making interesting in-flight safety videos.
—A look at ad spending numbers for the first three quarters from Nielsen Monitor-Plus. Most of the biggest advertisers spent less on TV.
A stream of the Media All-Stars lunch. If your boss was one of them, make sure to watch.
What lobsters have to do with keeping people tuned in.
—Paul Kurnit chews on whether advertising causes obesity.
—Barbara Lippert gives a thumbs-up to Converse's first campaign from Anomaly. You can see the ads here.

What we hear from the world of Tom Delaney:

—Mars is talking to shops about "yet defined assignments" whatever that means.

From The New York Post:

—The straightforwardly-named Advertising Rating Co. says it can rate the creative effectiveness of any ad.

From The New York Times:

—Doc Martens tries out a new campaign, without stomping all over Kurt Cobain's memory.

From Mediapost:

—AT&T's CEO lets slip that a 3G iPhone is coming.
—Mercedes to promote clean diesel—and it's not supposed to be an oxymoron!
—You knew this already: Google will bid for part of the wireless spectrum.
—The FCC turns its eye to product placement.

From The Wall Street Journal:

—LG Electronics consolidates at Bartle Bogle Hegarty. Not free.
—Phil Knight secretly taking creative writing classes at Stanford. Well, not so secretly anymore. Free.

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