Friday, December 7, 2007

Bravia bunnies hop over here

In no-brainer news, Sony has decided to run its Bravia "Bunnies" ad here. (Apparently, the 60-second ad has already been running in theaters, but I don't get out much.) It's always seemed a bit odd that none of the three ads has officially run stateside; two of them were even shot here, and you have to imagine that many of the gazillion views on YouTube, particularly for the original, "Balls," are from the U.S.. It's a campaign with universal appeal. I even saw several Bravia "Bunnies" outdoor ads in Moscow a few weeks ago, which considerably brightened up the drab environs of Sheremetyevo Airport. As for how "Bunnies" is doing in terms of YouTube views, it's at about 700,000 all told, according to my usual kneejerk analysis complete with sketchy mathematical skills. That's good, but it's no match for its forerunners. Via Fallon, London.

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