Tuesday, December 4, 2007

The Facebook advertiser fans scorecard! Round Three!*

OK, folks I'm filled with blogging regret for not posting all that much last week. But sometimes the people who pay me for my words get in the way of what might otherwise be some perfectly pleasant posts. As a way of getting back in the game, here's round three of my Facebook advertiser fans scorecard, in which the massive Adverganza staff sees how many Facebook fans some of those initial Facebook advertisers have gained. Here goes:

Sprite Sips: 218 fans (that's a gain of only 65 since Nov. 15; well, at least Brian Morrissey is a fan of Mr. Sips).
Blockbuster: 180 fans (that's a gain of only 41 since Nov. 15)
Amazing Race: 4575 fans (an impressive gain of 3076 since Nov. 15)
Epicurious: 462 fans (a gain of 269 since Nov. 15)
Verizon: 9457 fans (a gain of 7958!)
The New York Times: 5045 fans ((a gain of 2708 fans).

OK, so this week's big gainer is Verizon, but God knows why. In fact, while certain things make sense about who is gaining fans and who isn't, other things don't. The gains of Amazing Race and The New York Times make sense—they're both media brands. But then try to explain Blockbuster's lackluster performance? As for Mr. Sips, his ho-hum fan base makes some sense. It's just a soda, people.

*Study completely unscientific, subject to radical change and chock full o' specious logic.

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