![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicg0uSA_AvcYHMjI3Iwv-_4IwUdIkCTTEqsbnoJ-wRBU4WAZL5Ga-fOVIjKGqdbTYaYyMxKoG6d5zvWkUkn6vLSK9QzJ0xji4VZEfqwIrWbzTyvgWjPRluOGLZKOsPgYIgKGwzwmKPwec/s200/Verizon+logo.gif)
Sprite Sips: 218 fans (that's a gain of only 65 since Nov. 15; well, at least Brian Morrissey is a fan of Mr. Sips).
Blockbuster: 180 fans (that's a gain of only 41 since Nov. 15)
CBS' Amazing Race: 4575 fans (an impressive gain of 3076 since Nov. 15)
Epicurious: 462 fans (a gain of 269 since Nov. 15)
Verizon: 9457 fans (a gain of 7958!)
The New York Times: 5045 fans ((a gain of 2708 fans).
OK, so this week's big gainer is Verizon, but God knows why. In fact, while certain things make sense about who is gaining fans and who isn't, other things don't. The gains of Amazing Race and The New York Times make sense—they're both media brands. But then try to explain Blockbuster's lackluster performance? As for Mr. Sips, his ho-hum fan base makes some sense. It's just a soda, people.
*Study completely unscientific, subject to radical change and chock full o' specious logic.
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