Friday, December 7, 2007

First Nike work from Crispin musta been pricey

Ad Age has posted Crispin, Porter + Bogusky's first ad for Nike, which you can watch by going here. My initial impression is that the ad cost a lot of money, and has a fairly strong concept, but it ain't the sometimes jaw-dropping stuff that we've become accustomed to seeing from Wieden + Kennedy, which, unless you've spent the last few decades living in the primordial ooze, you know is Nike's long-time agency. (BUT WAIT, THERE'S MORE: I added in a stream of the spot above, now that I found it. Sorry it's so pixel-ly.)

1 comment:

Gumbyhoss said...

I like it. It's fast and fresh. WK got really dramatic sometimes, which works, but this is a good change of pace.