Is Oreo ad a slam dunk (in milk) or a miss?

So gang, what are we thinking about this new Oreo campaign featuring Eli and Peyton Manning? I think it launched on "American Idol" this week. It centers around a new sports league, the DSRL, or Double Stuf Racling League. Yes, folks, it appears to celebrate binge eating. Seems a little overwrought, although that works fairly well when it comes to the DRSL theme song.