Maybe I'm just dense, but as I see more and more of these AT&T billboards, I'm discovering that much of the time, I'm not sure what places they're talking about. I wish they'd just give us a teensy-weensy clue at the bottom. The one above, for instance, I kept thinking had something to do with Chile. (As I said, maybe I'm just dense. Kinda missed the word London.) But the real point here isn't my own lack of brain cells--it's that it distracts people from the ad's message if people are scratching their head over it. Picture via SA_Steve on Flickr.
Wednesday, January 16, 2008
What the hell is Chilondonoscow?
Maybe I'm just dense, but as I see more and more of these AT&T billboards, I'm discovering that much of the time, I'm not sure what places they're talking about. I wish they'd just give us a teensy-weensy clue at the bottom. The one above, for instance, I kept thinking had something to do with Chile. (As I said, maybe I'm just dense. Kinda missed the word London.) But the real point here isn't my own lack of brain cells--it's that it distracts people from the ad's message if people are scratching their head over it. Picture via SA_Steve on Flickr.
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3 comments:
well, they do give you the little icons on the AT&T globe logo. But those are pretty small.
That being said, this campaign was great when Virgin Mobile did it four freakin years ago for Chrismahanukwanzakah
I think Chi is "Chicago"
Emphasis on the "think"
Toad's right. I did something like this for Super 8 actually a year ago. It's the names of all the cities the typical road warrior sees which become a blur after too much time spent on the road. So Chilondonoscow is really Chicago London Moscow.
To the road weary at least.
;-p
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