Friday, January 18, 2008
No more McDonald's for you, "A" student
In we-totally-could-have-predicted-that news, McDonald's has stopped advertising on the envelopes of the kiddies' report cards. The promotion got a lot more buzz—negative buzz—than its actual reach; it was limited to Seminole County, Florida, but made huge headlines back last year because it was, well, so crass. Back at headquarters, it's probably pretty hard to keep track of all of the promotions created by all of the franchisees, but still amazed it took a few months for this thing to be scuttled. No mention I could find of the kerfuffle on McDonald's corporate responsibility blog.