Monday, April 14, 2008

Adverganza's Monday morning picks, 04.14.08

Wherein I scan the Monday morning headlines, so you don't have to:

From Ad Age:

—Story which asks the question "Is Earth Day the New Christmas?" A bit overdone, no?
Tina Brown, content aggregator.
Does Microhoo make more sense than GoogYa? (Ha! I made that last one up.)
Researching ads in stores.
Being an Olympic sponsor gets dicey.
—Does your company need a chief blogger?
VW makes its message uniform with a talking Beetle, I think.
—Bob Garfield on why dicks can never acknowledge that their dicks.

From Adweek:

—The good news: post-strike broadcast nets are up. The bad news: scatter prices are running 30 to 40 percent higher than in the upfront.
Icrossing crosses the pond.
—Barbara Lippert on the plusses and minusses of Max.
—Joseph Jaffe asks if creative has had its day.

From Brandweek:

—Johnson & Johnson invites bloggers to Camp Baby. I wasn't invited.
—Most marketers CRM insights are CRaP.
More women drinking tequila. Is this a good thing?

From Mediapost:

Lots of Yahoo stuff. At this point, just wake me up when it's over.
A social media agency called Ckrush.
— looks for more ways for its consumers to talk to one another.

From The New York Times:

A new author who is everywhere: Al Gorithm.
Tibet protesters started working on their protests seven years ago. Fascinating.

From The Wall Street Journal:

—Despite my bold prediction, so far Olympic sponsors aren't bailing. Free.

OK, finally done. Have a good Monday!

1 comment:

Anonymous said...

Bob Garfield declares dicks can never acknowledge they’re dicks. Once again, Bob stumbles upon a revelation he would never consider applying to himself. Just saying.