Thursday, April 17, 2008
Stevie Wonder takes over commercial pod
OK, from what I can recall, Stevie Wonder started selling his tunes to commercials decades ago. Remember "I just called to say I love you" for AT&T. But it's not often that you hear two Stevie Wonder songs in the same commercial pod, as I did last night when watching HGTV. First some lame-o ad about leasing a Mercury using "Signed, Sealed and Delivered, I'm Yours" (that approach was pretty literal), and then "Don't You Worry 'bout a Thing" for color copying services at the UPS Store. Next thing you know "Livin' for the City" will be used to promote New York City tourism, even though it's about a guy who comes to New York, and ends up in the slammer.