Wednesday, April 16, 2008
What a chick thinks of the Dove campaign
The next iteration of the "Campaign for Real Beauty" is out and the male critics are pissing all over it like there's no tomorrow. Their main point is that this is commercialism masquerading as public service because Dove products and advertising don't always live up to the "real beauty" theme, or otherwise Unilever wouldn't be selling firming lotion. That argument isn't entirely lost on me, but as men aren't the target market for this campaign, let me go on a bit. The bottom line is I'd rather see this campaign out there than not out there. Going back a few years to the Dove "Evolution" vid, I remember seeing it making me feel a bit better at my lot as yet another woman who knows she'll never look like those who grace the pages of Vogue. Even though we all know that most magazines air brush the bejesus out of the photos of models and actresses (how 'bout that Vanity Fair cover of Madonna?), "Evolution" was an actual demonstration of it, and that made all the difference. I also have been known to breathe the occasional sigh of relief in seeing those Dove print ads of what Freddie Mercury described as "fat-bottomed girls," even though I'm not one of them. It's just refreshing to see bodies that are imperfect, when 99 percent of the media images out there project otherwise. Unfortunately, since Dove began running this campaign, it's not as though the rest of the beauty world has embraced the message—with the exception of Playtex—so if Dove wants to continue to carry the torch—even if, like the Olympic one, it's somewhat tainted—than it's fine with me.