Sunday, October 19, 2008

Adverganza's Monday morning picks, 10.20.08

Wherein I scan the Monday morning headlines so you don't have to.

From Advertising Age:

--More jumping on the bandwagon: I'm not talking about Colin Powell endorsing Barack Obama, but rather Ad Age already naming him Marketer of the Year.
--Pepsi doing quite a bit of hanging out with Peter Arnell.
--Guess what? There just might not be enough ad revenue to go around for all those Web 2.0 companies.
--How would a General Motors/Chrysler merger affect the marketing industry?
--Life sucks if you're a Quiznos franchisee.
--Joost tells Madison Avenue why it should still care.
--LeBron James could use a ring.
--Radio listening up; advertisers not listening.
--Will people pay $175 for a bottle of Canadian Club?
--R/GA 'fesses to seeing resumes from Wall Street, but it's probably not alone.
--3 Minute Ad Age: What a waste--the story behind Nike's shoes made out of trash.
--Bob Garfield on Hyundai's widget. Does anybody care when the world is imploding? Bob does, a little.

From Adweek:

--Comedy Central looks into leveraging live entertainment.
--Mother now lead agency for New Balance; BBDO still does some stuff.
--How we really feel about the presidential and vice presidential candidates' race, gender and age.
--The subtle differences between Hispanic, and general market, ad campaigns.
--Digital agency chiefs still bullish, at least on the surface.
--Barbara Lippert on why Sarah Silverman's "Great Schlep" had her "at douchenozzle."
--A lot of marketers planning to cut their budgets in Asia. Is there any safe haven? Apparently not.
--Profile of Acme Brand Co.'s David Caruso. No, not that guy on CSI.
--Ad of the Day (well, of Friday): "Mixed Signals" from Circuit City via Euro RSCG Chicago.
--What might happen with that iBeer vs. iPint lawsuit. Wouldn't it be nice if the parties involved could resolve this over a real beer?

From Brandweek:

--Pharmaceutical marketers fearful of social networking.
--Say goodbye to the "Big Bang" automotive launch (except for an upcoming campaign for the F150).
--Craft beers pose a challenge for those upstart imports.
--ANA attendees optimistic as they convened in the mystical world of Orlando.--
--Sure, it may aspire to taking over the world, but Google, nonetheless, tops the 2008 Brand Keys Customer Loyalty Engagement Leaders List. For the full report, click here.
--Toys 'R' Us pitches itself as "where kids are a big deal."

From Mediapost:

--What Hewlett-Packard has learned from its social media efforts.
--Five lessons from outgoing Procter & Gamble CMO Jim Stengel.
--Film at 11! The National Retail Foundation sees a "price-obsessed" Christmas season.
--Nothing like financial turmoil and a presidential election to up that Web traffic. So I'm not the only one obsessively hitting the refresh button on financial sites.
--T-Mobile gets into the advergaming.
--Mygazines buys the farm.
--Heavy says it is "strongly positioned" for hard times in the ad business, while laying off 14 percent of staff.
--Now UBS cuts its ad spending estimate for 2009, by six percent.
--Murdoch says Fox Business Network is ready to be a "formidable challenger" to CNBC. All I know, is you can't get it where I live, or if you can, no one has noticed.
--NBC wants to cut its budget by $500 million, which for it is a mere three percent.

From Mediaweek:

--What will happen to the ratings of MSNBC, CNN and Fox News Network after the pre-election surge?
--Univision is beating the broadcast nets in Fridays for the 18-34 demo. How come advertisers aren't really noticing?
--Well, some say that the news this year has turned many of us into online news junkies for life.
--Nine months after he joined, Tom Beusse out as chief of Westwood One. CFO Roderick Sherwood III takes over.
--Appearance of Sarah Palin drives "Saturday Night Live" to its highest ratings in 14 years; ever since Nancy Kerrigan hosted. If you want to see it (Gov. Palin, I mean) click here.
--The slow pace of the magazine industry's new measurement initiatives.

From The New York Post:

--Will Sumner Redstone have to sell Viacom?

From The New York Times:

--Google could learn a thing or two from Microsoft when it comes to Washington.
--“It’s very easy now to panic, and we cannot panic,” and other quotations from the ANA conference.
--HSBC buys up New York (the magazine, for one issue, not the city). Though the way things are going, that may not be far off.

From The Wall Street Journal:

--Yahoo expected to announce layoffs, maybe more than 1,000. Subscription required.
--Paramount delays debut of two films. Isolated business decision or sign of a Hollywood pullback? Subscription required.
--Oliver Stone's "W" places fourth at the box office. I'm guessing we're just all sick of politics. Subscription required.

That's it gang. Have a good one.

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