Wednesday, October 22, 2008

Adverganza's Thursday morning picks, 10.23.08

Wherein I scan the Thursday morning headlines so you don't have to.

From Advertising Age:

--I'll just quote the headline on this one: "Cockroaches and New Balance in Rotterdam."
--Oh, God, no! Another review in which a client (in this case Hewlett-Packard's Technology Solutions Group), tries to pick the fairest holding company of them all.
--Recession blues? Go eat a Big Mac. Everybody else is.
--3 Minute Ad Age: More on that Ivanka Trump/Healthy Choice weirdness.
--Guns 'n' Roses ready to release its album. Dr Pepper all around!
--George Lois rants about Esquire, The New Yorker and Ad Age.

From Adweek:

--Bartle Bogle Hegarty won't unzip its jeans to defend the U.S. Levi's account.
--Some folks get hired by Amalgamated.
--What the hell is Reverse Radical Strategy? And what does it have to do with advertising? Maybe you should read this.
--Ad of the day: the U.S. Dept. of Treasury and the Ad Council tells teens to stay out of debt. So. where's the campaign targeted toward Wall Street execs?

From Brandweek:

--Grey gets the Green Earth Technologies CPG account. Wonder what Procter & Gamble thinks about this, or maybe those old-school conflict issues are, well, too old-school.
--Kimberly-Clark sees earnings dip but still wants to spend money on marketing.

From Mediapost:

--Five percent decline in holiday spending predicted. At what point does all of this become self-fulfulling?
--Wii Music goes on sale this week!
--Isn't it comforting to know that Chevrolet can still manage to advertise on the World Series? This time, it's to promote the Traverse.
--LinkedIn launches a B2B market research network.
--Who knew? 18-to-34-year-olds allegedly pay attention to marketing messages in emails. Sounds fishy to me. Sorry.
--Whole buncha companies, including Facebook, join the Advertising Research Foundation.
--Second year of C3 ratings shows cable up 10 percent.

From Mediaweek:

--Telemundo does a product placement deal for the Chevy Malibu.
--The Webisode lives: CBS and Saturn partner on a Web series called "Novel Adventures." It's about women in a book club, who, presumably, drive. Get it?
--Marc Berman's Programming Insider: on Tuesdays, it's between Fox and CBS.
--Yet more scanning of the brain, this time sponsored by Google and MediaVest.

From The New York Post:

--AIG hires Burson-Marsteller. What? Does it have an image problem?
--Are Wenda and Martha having trouble getting along?

From The New York Times:

--The New York Times Co. third quarter numbers are in, and they ain't pretty: print advertising revenue down 18.5 percent; 51.4 percent decline in profit; online ad revenue up only 2.5 percent.

Looks like that's it for the picks today. See ya.

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