Tuesday, October 21, 2008

Adverganza's Wednesday morning picks, 10.22.08

Wherein I scan the Wednesday morning headlines so you don't have to.

From Advertising Age:

--Ya-boo-hoo. Yahoo to lay off 10 percent of staff.
--It's not really a gPhone, but have you heard the gPhone is launching tomorrow? Here's a stream of the Publicis-created ad (and a link because the stream isn't working well), from WSJ.com (if you understand it, please write):

--Barack Obama is a BMW; John McCain is a Ford. Barack Obama is Google; John McCain is Wal-Mart. Barack Obama is Target; John McCain is AOL. OK, you do the rest. (blank) is a winner; (blank) is a loser.
--3 minute Ad Age: Here's what happens when political marketers, sellers of other goods, scan your brain.

From Adweek:

--The aforementioned reorg.
--Is Levi's jumpin' out of BBH? Well, it's putting the business in review anyway. (Yes, readers, I know that "Jumpin' In" was done by Cutwater, but liked it as a headline anyway. So there!)
--What recession? Omnicom Group's third quarter net income rises 6 percent.
--Trojan starts online campaign featuring shareable content.... hmmmm ... condoms ... shareable content.
--Boston's MMB goes into the movie business.
--For some reason, Adweek has done a 150th anniversary package about Macy's. Couldn't get the PDF to download but maybe you can.

From Brandweek:

--Even though Paul Newman is no longer with us, his brand very much is. Introducing all-natural Newman's Own pizza.
--Who knew Zima was still alive? Well, it's dead now.

From Mediapost:

--A guy actually takes the job of CEO at Hummer.
--You know times are tough when Coach cuts back on the number of handbags it's selling.
--AdMob closes on $15.7 million in funding from Sequoia Capital. In case you don't get it, in this market, that's impressive.
--Teens, not just cranky old boomers, search for health information online.
--More on that Adweek reorg.
--Jack Feuer tells us what disgustuing means, and how it relates to the ANA conference.

From Mediaweek:

--SI Kids in 3D.
--"Dexter" gets re-upped. Never watched it; just heard of that viral thing-a-ma-bob.

From The New York Post:

--Apple sells more iPhones than RIM sells Blackberrys.

From The New York Times:

--Bat Boy is back! And this time he's an LLC! (What I mean is the Weekly World News is back in action. Check out the Web site, where Bat Boy endorses Obatma, Obama's half-brother.)

From The Wall Street Journal:

--Film at 11! Broadcast network viewing down!

That's all she wrote. Or I wrote. Or something.

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