Sunday, September 23, 2007

Adverganza's Monday morning picks, 09.24.07

I'm going to be doing a lot of Advertising Week stuff today but figured I at least owed you my Monday morning picks, wherein—chorus—I scan the headlines so you don't have to.

From Advertising Age:

—OK, so Andy Berndt is running an in-house marketing something-or-other at Google.
—The Dove "Real Beauty" campaign may need a shot of Botox.
—A story about Lowe New York continuing to suck.
—Did GSD&M really write Martin's new Wal-Mart tagline?
—Holy Mother of God! HeadOn sales up 234 percent.
—Bob Garfield sees problems with Macy's new celebrity-filled campaign—but, what the hell, still gives it three stars.

From The New York Times:

—No matter what you think, the Times says that Jonah Bloom did not kill the parade of mascots, no longer featured during Advertising Week. At least not alone.
Everybody's watching DVDs of television series.

From Adweek (I'd show you the cover but it's a broken link on their site):

—What? Consumers are skeptical of advertising? So says a survey conducted by JWT and Adweek about what people think of advertising. There's no byline on the story, but I'm guessing it was written by Marian Salzman.
—In today's Art & Commerce, somebody goes on about the growth in online lead generation, but again, there's no byline.
—Brian Morrissey on whether what the Web giants really want to do when they grow up is be ad agencies.
—Now media agencies are hiring CMOs.
—Shockingly, Bobby Shriver doesn't give an exclusive Q&A on Product (RED) to Ad Age.
—Barbara Lippert thinks the new eBay spots are soooo 1999, but not necessarily in a bad way. (You can't see the spots at, but here's a link to them on YouTube).

From The Wall Street Journal (subscription required):

—Microsoft hires Burson-Marsteller (what? not Waggener Edstrom?) to tell people why Google's DoubleClick deal is evil.

From Mediapost:

Todd Oldham is the new creative director at Old Navy.
—JWT says that women own more game consoles than men.
USA Today will open a store at LaGuardia. Really.
Another bump in the road for Nielsen's commercial ratings service.
—Now that NBC has left iTunes, Fox has jumped in.

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