Wednesday, February 6, 2008

Found! Someone who loves CareerBuilder ad!

Still mystified by that CareerBuilder ad on the Super Bowl that showed the heart leaping out of a woman's chest and quivering on her keyboard. (It's above.) In unison: "EEEEWWWWWWWWWW." Now that we've gotten that out of our systems, the thing that's perplexing about it isn't that it exists--it's that Wieden + Kennedy did it. It's as though, for a lark, the creative team on this spot decided to go slumming by pretending they worked at the schlockiest agency they could think of (insert name of shlocky agency here). But there is someone who actually likes the ad: "Your heart can tell you an awful lot about which way to go," says Nancy Colasurdo, Life Coach at FOXBusiness, in gushing over the ad. (I always find that title highly suspicious). "That’s why you hear people on the right career path say things like, 'I love what I do.' Love equals heart. Get it?" Yeah, got it, but that doesn't mean my heart has to jump out of my shirt to let me know.

1 comment:

Gene Willis said...

Creativity magazine ranked the career builder ad as the 2nd best of the super bowl.