Tuesday, March 11, 2008

Things you didn't know about Dove "Evolution"

Even though her presentation was pretty much only about 0ogilvy clients, Shelly Lazarus didn't sound too sales-y. Her attitude was more one of amazement at what is possible in advertising today. With that, here are the latest stats she presented about "Evolution": 500 million views, $150 million in media value and $100 million in incremental sales. All for $50,000 in production costs.

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