
It positively kills me to see headlines like this one in
Ad Age: "Kellogg: Digital ROI Surpasses That of TV,"
followed by quotes like this one from Kellogg's
CMO: "It's still relatively early in our learning. But analysis of the Special K initiative of the last 18 months showed digital media exceeding that of broadcast ROI." In 2008, the ROI of TV--particularly when you consider the size of those investments--vs. digital is still worthy of discussion?
Sheesh.
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