In an Absolut world, there'd be better ads

One of the channels of British advertising I subscribe to posted this Absolut commercial the other day. The shots of the fragmented bottle are pretty cool, but overall, this ad is pretty mundane. I believe this is TBWA\Chiat\Day.

My interpretation of this Absolut ad

OK, Mediapost says this Absolut ad is supposed to equate vodka taste to natural childbirth. I'm not on quite the same wave length. To me—and not to be gross, but honesty is the best blogging policy—it looks like one of those animations of a tampon ad trying to prove that the product doesn't allow for leaks. Only the product is upside down, and it's green. There. I've said it. Via TBWA/Chiat/Day.