Brian Morrissey at Adweek has posted a story about yesterday's interview of Wenda Harris Millard by Federated Media chief John Battelle at the Conversational Marketing Conference. It proved unusual in that Martha Stewart Omnimedia media president Millard actually took swipes at her former employer, Yahoo, which seems to have sunk into a year-2001-like mire since her departure. But Millard's criticism doesn't come off as sour grapes, but as a well-reasoned analysis of a company that has lost its, well, sites, placing technology above all else. "Technology is very important, but where many companies go wrong is when they think technology is the answer or primary solution to proving a business solution to a marketing problem," she said. "The business of advertising is still a business of persuasion. Machines can't make art." (Of course, Yahoo has said that it can do great brand advertising and focus on technology at the same time.) UPDATE: Martha Stewart Omnimedia just announced that Millard and the president of merchandising, Robin Marino, are being promoted to replace Susan Lyne, who just said she is leaving as chief executive.
Showing posts with label Brian Morrissey. Show all posts
Showing posts with label Brian Morrissey. Show all posts
Wednesday, June 11, 2008
Wenda Harris Millard tells what's wrong with Yahoo
Brian Morrissey at Adweek has posted a story about yesterday's interview of Wenda Harris Millard by Federated Media chief John Battelle at the Conversational Marketing Conference. It proved unusual in that Martha Stewart Omnimedia media president Millard actually took swipes at her former employer, Yahoo, which seems to have sunk into a year-2001-like mire since her departure. But Millard's criticism doesn't come off as sour grapes, but as a well-reasoned analysis of a company that has lost its, well, sites, placing technology above all else. "Technology is very important, but where many companies go wrong is when they think technology is the answer or primary solution to proving a business solution to a marketing problem," she said. "The business of advertising is still a business of persuasion. Machines can't make art." (Of course, Yahoo has said that it can do great brand advertising and focus on technology at the same time.) UPDATE: Martha Stewart Omnimedia just announced that Millard and the president of merchandising, Robin Marino, are being promoted to replace Susan Lyne, who just said she is leaving as chief executive.
Wednesday, April 2, 2008
On the other hand, Modernista doesn't get it
By now you must know that Modernista has gotten boatloads of publicity over its non-Web site Web site which simply refers people to what others are saying about them online. So, Brian Morrissey at AdFreak this morning reports that not only did Modernista "steer" its Wikipedia entry, but that company founders Lance Jensen and Gary Koepke wouldn't wow anybody with their Web 2.0-o-city. Now, Brian tweets that Wikipedia has posted the following on its Modernista page: " The website for this company obscures our logo with their own, and may lead the viewer to believe that Wikipedia serves as their homepage provider. This is not correct. Wikipedia has no affiliation with Modernista and has requested that Modernista cease this use of our website. Wikipedia is an encyclopaedia written from a neutral point of view and does not endorse nor condemn Modernista, but is opposed to being used as a promotional mechanism in this manner for any third party." No one said this Web 2.0 thing was gonna be easy, you know.
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