Nothing against Rance Crain, but I found it a little odd that Newsweek devoted a full dead-tree page to an interview with the Crain Communications honcho in this week's issue. It was billed as part of a series in which Newsweek chairman Richard M. Smith interviews leaders, but, in the greater scheme of things, our industry just isn't worth a whole page in a slimmed-down newsweekly—and I am willing to say that even if you take into account all of the magazines beyond Ad Age that Crain's publishes, it still doesn't merit a full-page in Newsweek. Seemed more to me like an attempt to get Newsweek in front of advertisers than anything else. Sorry, Rance. UPDATE: A friend of Adverganza points us to this video interview that Rance Crain did with Monsieur Smith for Ad Age in January. I report, you decide.
Showing posts with label Crain Communications. Show all posts
Showing posts with label Crain Communications. Show all posts
Thursday, May 1, 2008
Rance Crain's star turn in 'Newsweek'
Nothing against Rance Crain, but I found it a little odd that Newsweek devoted a full dead-tree page to an interview with the Crain Communications honcho in this week's issue. It was billed as part of a series in which Newsweek chairman Richard M. Smith interviews leaders, but, in the greater scheme of things, our industry just isn't worth a whole page in a slimmed-down newsweekly—and I am willing to say that even if you take into account all of the magazines beyond Ad Age that Crain's publishes, it still doesn't merit a full-page in Newsweek. Seemed more to me like an attempt to get Newsweek in front of advertisers than anything else. Sorry, Rance. UPDATE: A friend of Adverganza points us to this video interview that Rance Crain did with Monsieur Smith for Ad Age in January. I report, you decide.
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