Will this spot make me want Macy's? Nah.

Find this new Macy's ad, which is a montage of moments where Macy's has been mentioned or seen in movies, kind of curious. It seems more appropriate as a rallying cry for Macy's employees than a reason for the rest of us to shop there. I mean it's great and all, that Macy's has been a part of the fabric of America for decades, but is shopping there going to do anything special for me, like get me some good deals? Especially now, that's about all I care about. Last I knew, JWT handled Macy's, so probably its handiwork, but not absolutely positive.

Social Media Insider goes to Cannes with JWT

Hi folks. The latest Social Media Insider column is up. You can read it in full here. Though I'm once again seething with jealousy at anyone who went to Cannes, I like the way JWT is using social media to bring Cannes to the people. Enjoy.

No Michael Gates Gill found at Starbucks

As luck would have it, I had a cup of coffee this morning with a friend at what is probably the advertising industry's most famous Starbucks—the one where ex-JWT executive Michael Gates Gill found employment, and a book and movie deals for writing How Starbucks Saved My Life: A Son of Privilege Learns to Live Like Everyone Else. Sadly, there was scant evidence of Mr. Gill amid the tall lattes, save for a poster on the wall about how Starbucks is hiring that contained a picture of him. I realize now I should have endeavored to find out if he still pours the occasional cappuccino there. Also of note, is that while Starbucks did have at least one book for sale, there was no evidence that his tome is currently on the Starbucks' bestseller list. Not a copy to be found.

Duh ... Domino's media planning to Crispin

Maybe only a geek like me would care about this, but it's a no-brainer that Domino's has shifted its media planning out of Mindshare and given it to Crispin, Porter + Bogusky, in the wake of its decision last month to give the creative portion of the account to the agency. Mindshare had handled buying and planning when the account was at former agency JWT, but, especially given that the agency in question is Crispin, it's a little hard to picture how media planning would be managed effectively somewhat divorced from the creative process. See creative agencies? If you are truly creative about your ad messaging you actually get more business! As long as the agency business continues to be dominated by old-line agencies I don't think this will be something we'll see a ton of—but it is something that makes more sense than the segregation between media and creative that's the standard today, at least in the right hands.