Madonna stops by the AT&T Blue Room

For awhile now I've been subscribing to the ShareATT channel on YouTube, which, as advertiser content plays go, is pretty random. They might be showing a commercial, or some video about how AT&T is sponsoring Wi-Fi at Starbucks, or a series of interviews from the AT&T Blue Room featuring Panic at the Disco, Mariah Carey, or Madonna (above). While the videos are also available at this site, it's surprising how little play they get on YouTube. It's not as though the interviews are that fabulous, but as one example, a Mariah Carey video put up a week ago has less than 400 views. I'm not sitting on pins and needles waiting to hear about her creative inspiration, but I was under the impression a few other people were.

Madonna--commercial whore or smart business woman?

Madonna didn't stop with Sunsilk. To grease the skids (dirty hair pun!) for her new album, "Hard Candy," she's also signed deals with Vodafone and Fuji to use their commercial dollars to promote her album. The Vodafone deal lets the company's customers listen to the album pre its late April release. In this story, Madonna's moves are presented as extremely shrewd, which they are. But there's also that perception in the marketplace that if Madonna does this it's smart, whereas if it's some other artist it's selling out. Hey, did you hear it's an imperfect world?

Sunsilk ad starring Madonna ... why? why?

Above is the new Sunsilk commercial featuring a track from Madonna's forthcoming album, and a lot of Madonna too. Still can't figure out why she thinks that promoting this particular brand is a good idea. I've got no problem with her, of all people, doing endorsement deals, but Sunsilk shampoo? Sheesh. Given the new album great timing on the rumors of marital strife though.