Everything you wanted to know about U.S. advertising

I've let 48 hours go by without fulfilling my self-promotional duty to link to a long piece on the entire U.S. advertising industry which I wrote for the Project for Excellence in Journalism's annual State of the News Media report which came out on Monday. The entire report covers a lot of ground, as does my story--which covers everything from spot TV to newspapers to measurement to what the upfront is--so maybe it will educate a few people outside the ad industry along the way. This is the first time that the PEJ, which is part of the Pew Research Center in Washington, has covered advertising as part of the report. Hope I did well by 'em.