Will there be an Ad-Media-Brand-Week?

You may have noticed that I haven't posted about Adweek lately. Not much to post. But then one of my industry observers pointed me to this story which ran in Folio yesterday, predicting, among other things, that " a considerable consolidation of editorial staffs" might happen at Nielsen Business Media including, according to what Folio says are "two knowledgeable sources" the possible combining of Adweek, Brandweek and Mediaweek into one news operation. This idea has been bandied about over there for the last few years, but given the way the economy is, I'm wondering if this time it doesn't have the ring of inevitability to it.