Intrigued by the video on the Harley-Davidson site, which presents what you could describe as "The Harley-Davidson Manifesto." Some of the copy lines in it really sound over the top unless accompanied by the electric guitar and visuals in the film itself. Take, for instance, "We believe in wearing black because it doesn't show any dirt. Or weakness" or "Some of us believe in the man upstairs; all of us believe in sticking it to the man down here" or "We believe in bucking the system that’s built to smash individuals like bugs on a windshield." Still, the film has an undeniable power, particularly—and I suppose exclusively—to the converted.
Showing posts with label online film. Show all posts
Showing posts with label online film. Show all posts
Thursday, October 25, 2007
What people who ride Harleys believe
Intrigued by the video on the Harley-Davidson site, which presents what you could describe as "The Harley-Davidson Manifesto." Some of the copy lines in it really sound over the top unless accompanied by the electric guitar and visuals in the film itself. Take, for instance, "We believe in wearing black because it doesn't show any dirt. Or weakness" or "Some of us believe in the man upstairs; all of us believe in sticking it to the man down here" or "We believe in bucking the system that’s built to smash individuals like bugs on a windshield." Still, the film has an undeniable power, particularly—and I suppose exclusively—to the converted.
Wednesday, September 5, 2007
Is this "Lost Weekend" or "Clueless Weekend"?
Thank Tim Nudd over at AdFreak for noticing the unfortunate connection between this Hennessy ad touting a 90-second online film called "The Lost Weekend," and that other "Lost Weekend"—the Oscar-winning 1945 film directed by Billy Wilder featuring the harrowing drinking binge of a-nowhere-near-recovering alcoholic. Didn't anyone at the client or agency notice? Or did they notice, and not care? (The fine print on this poster reveals that Berlin Cameron United is the agency, Ewen Cameron the writer.) As a commenter to AdFreak's post said, "Why not do a heartwarming story about adoption and call it 'Rosemary's Baby' while you're at it?"
Labels:
AdFreak,
Berlin Cameron United,
Hennessy,
Lost Weekend,
online film,
Tim Nudd
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