In what looks to be a combination of social networking, philanthropy and credit card marketing, American Express sent out emails to cardmembers last week promoting its "Members Project" which it started in mid-May; the brand also broke a commercial, directed by and featuring Martin Scorsese, and some other Amex spokespeople, over the weekend. The commercial has that same grating humor from other Amex spots; the humor seems too proud of its tongue-in-cheekness to ultimately be very amusing. Too bad, because the "Members Project" concept is really cool. Here's how it works: people submit ideas for charitable projects to the site; they can also discuss and comment on some of the project ideas submitted. Even registering contributes a $1 to the project, with the money going to the project that wins, by user vote, in July. If you've got a great, philanthropic idea, you have until June 17 to submit it. Get crackin'.
Showing posts with label philanthropy. Show all posts
Showing posts with label philanthropy. Show all posts
Monday, June 4, 2007
Amex membership has its philanthropies
In what looks to be a combination of social networking, philanthropy and credit card marketing, American Express sent out emails to cardmembers last week promoting its "Members Project" which it started in mid-May; the brand also broke a commercial, directed by and featuring Martin Scorsese, and some other Amex spokespeople, over the weekend. The commercial has that same grating humor from other Amex spots; the humor seems too proud of its tongue-in-cheekness to ultimately be very amusing. Too bad, because the "Members Project" concept is really cool. Here's how it works: people submit ideas for charitable projects to the site; they can also discuss and comment on some of the project ideas submitted. Even registering contributes a $1 to the project, with the money going to the project that wins, by user vote, in July. If you've got a great, philanthropic idea, you have until June 17 to submit it. Get crackin'.
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