Friday, July 27, 2007

Dove's campaign for real hair

Not sure that women have quite as many self-esteem issues surrounding their hair as they do their bodies, but Dove is extending the premise of its "Campaign for Real Beauty" to haircare with a new CGM campaign called "Dove Love Your Hair" which asks women to submit their own print ad. Not a bad idea, but nothing can really beat the impact of the big-boned gals that made up some of the early "Campaign for Real Beauty" advertising. The short film promoting the contest, above, is somewhat reminiscent of "Evolution" the Cannes-winning viral video. Via Mediapost.

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