Friday, July 27, 2007

Sphere plus San Francisco equals Emmy nominee?

Shoot posted interviews this morning with the creatives on the seven commercials that have been nominated for Emmys this year, apparently more than have ever been nominated since the commercial category was invented. Must admit I hadn't seen all the spots, but certainly worth the time if you're looking for a little inspiration, or just to waste some time under the guise of work. Strangely, two of them—Pepsi's "Pinball" and Travelers' "Snowball"—feature the steep streets of San Francisco and spherical objects, just as Sony Bravia's "Balls" did, which, like the Travelers spot, was created by Fallon. Frames from all three are above, and I ask you is this coincidence, conspiracy, or copying? Without even more ado, here are links to the seven spots:

1) American Express "Animals." Ogilvy & Mather.
2) American Legacy Foundation "Singing Cowboy." Arnold.
3) Cingular "Battle." BBDO.
4) Coca-Cola "Happiness Factory." Wieden + Kennedy.
5) General Electric "Jar." BBDO.
6) Pepsi "Pinball." BBDO.
7) Travelers "Snowball." Fallon.

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