Cool report just out from the ANA conference in Phoenix: 60 percent of those who were polled think media and creative belong back together. Sixty percent. But lest you think this means that, say, Mediacom should just get it over with and tie the knot again with Grey, that's not exactly the kind of marriage the respondents are looking for: they think "partnerships between media companies and media agencies would become more important than traditional full-service agency partnerships going forward," according to this story in Adweek. (I haven't been able to find the full report online yet.) Personally, I'm lying in wait for the creation of OMD/ABC/Chiat.
Friday, October 12, 2007
ANA study: Media, creative should re-marry
Cool report just out from the ANA conference in Phoenix: 60 percent of those who were polled think media and creative belong back together. Sixty percent. But lest you think this means that, say, Mediacom should just get it over with and tie the knot again with Grey, that's not exactly the kind of marriage the respondents are looking for: they think "partnerships between media companies and media agencies would become more important than traditional full-service agency partnerships going forward," according to this story in Adweek. (I haven't been able to find the full report online yet.) Personally, I'm lying in wait for the creation of OMD/ABC/Chiat.
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