Wednesday, October 10, 2007
Modernista brings you BusinessWeek
If you like the redesigned print edition of BusinessWeek which launches on Friday (the picture at right is not it, repeat--it launches on Friday), you can thank Modernista. According to Keith Kelly's Media Ink column in The New York Post, the agency helped BW art director Andrew Horton with a reworking with the magazine that has been in the works for 18 months. And you thought the agency just did Hummer ads.