After 18 months of intense study, BusinessWeek's new redesign, from Modernista, is out today, and it involves—drumroll, please—block letters. Changing the logo, in the case of a magazine, is usually done as a piece of short-hand signaling to the reader that much else has changed, as is the case here. You can read the explanation of the redesign by editor-in-chief Steve Adler at the redesigned Web site here, but I'll give you a quick synopsis as to why BusinessWeek embarked on this redesign: you're very, very busy.
Friday, October 12, 2007
Here's the new BusinessWeek cover
After 18 months of intense study, BusinessWeek's new redesign, from Modernista, is out today, and it involves—drumroll, please—block letters. Changing the logo, in the case of a magazine, is usually done as a piece of short-hand signaling to the reader that much else has changed, as is the case here. You can read the explanation of the redesign by editor-in-chief Steve Adler at the redesigned Web site here, but I'll give you a quick synopsis as to why BusinessWeek embarked on this redesign: you're very, very busy.
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