Wednesday, October 10, 2007
World of Warcraft fans will watch anything
Looks like the folks at Toyota and its agency, Saatchi & Saatchi, are all hot and bothered about the traffic they're getting on YouTube to a video that inserts the Toyota Tacoma into the game World of Warcraft (above), but really, if you look at the traffic for all sorts of inane World of Warcraft videos, it's not that exciting. I was looking for the commercial in question on YouTube, and it's amazing to contemplate what WoW fans will watch. More than 6 million people have watched this boring ten-minute video called "World of Warcraft GM Power," (no relation to the car company), 4.2 million for this one showing WoW characters dancing to "Saturday Night Fever" and "Can't Touch This," 3.5 million for this one called "Guild Wars vs. World of Warcraft." Since these people obviously have no life that exists in the real world, even if they are watching the Tacoma video, it's doubtful they ever actually get in a car.