Intrigued by the video on the Harley-Davidson site, which presents what you could describe as "The Harley-Davidson Manifesto." Some of the copy lines in it really sound over the top unless accompanied by the electric guitar and visuals in the film itself. Take, for instance, "We believe in wearing black because it doesn't show any dirt. Or weakness" or "Some of us believe in the man upstairs; all of us believe in sticking it to the man down here" or "We believe in bucking the system that’s built to smash individuals like bugs on a windshield." Still, the film has an undeniable power, particularly—and I suppose exclusively—to the converted.
Thursday, October 25, 2007
What people who ride Harleys believe
Intrigued by the video on the Harley-Davidson site, which presents what you could describe as "The Harley-Davidson Manifesto." Some of the copy lines in it really sound over the top unless accompanied by the electric guitar and visuals in the film itself. Take, for instance, "We believe in wearing black because it doesn't show any dirt. Or weakness" or "Some of us believe in the man upstairs; all of us believe in sticking it to the man down here" or "We believe in bucking the system that’s built to smash individuals like bugs on a windshield." Still, the film has an undeniable power, particularly—and I suppose exclusively—to the converted.
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I wonder what the genesis of that video was. Agencies makes these sort of "manifestos" all the time, which generally start with the words "We believe in..." with just this sort of tonality, and I'm thinking maybe this video was originally done for a pitch or presentation or something.
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