Wednesday, January 9, 2008
Advertisers jittery about the Oscars
The Wall Street Journal is reporting (subscription required) the obvious this morning: that ad execs are all in a lather about whether or not the Oscars are going to come off. One solution would be for the actors and actresses to just do the show entirely unscripted, which would be a hoot. As for the advertisers and TV networks, I do wonder if they're suffering from a fatal lack of creativity in terms of placating advertisers. Oscar commercials may not be as entertaining as Super Bowl ones, but they are generally much more watchable than other commercials. Run a show of Oscar commercials ... what the hell!