Wednesday, January 9, 2008
Nike ad hard to walk away from
Finally found this Nike commercial that Barbara Lippert found so motivational. It has a good punchline--that the basketball player working out is in a wheelchair--but the best part is the guy's performance. The way he delivers lines like "I feel bloated" or "next week" as reasons not to work out now is priceless, and completely draws you in. I'm assuming this one's from Wieden + Kennedy and not Crispin, but Barbara's story doesn't say.