Looks like Bob Garfield has caused quite the dust-up over his Monday column entitled: "Why Even Hardened Racists Will Vote for Barack Obama: In the Electoral Marketplace, He Had to Pass the Halle Berry Test." Not only is it the second most read and fourth most emailed story on Ad Age so far this week, but it's gotten people pretty tied up in their underwear. Check out the comments, such as: "Bob, while your 'logic' is provocative,it has the ring of 'I know what I'm talking about because I'm a racist and I'm using this column to purge my soul'" or "But what do I know? I'm just a black male with 17 years in the 90% white advertising industry that among other things marginalizes black agencies into sub-contractor status simply because they're black, while its Gen market shops hire few if any people of color ... " Before you comment on this blog I ask you to go read Bob's column and ask yourself if he is right in saying the following:
1) Even hardened racists feel the impulse to believe they are no such thing.
2) Hence, they are always in the market for someone "acceptably black."
OK, talk amongst yourselves.