Monday, March 31, 2008

Adverganza's Monday morning picks, 03.31.08

Wherein I scan the Monday morning headlines so you don't have to:

From Advertising Age:

—Jeff Goodby, official Hal Riney biographer.
Bob Garfield on Hal Riney.
Hal Riney on Hal Riney.
—Sony and Home Depot can't wait for you to get your tax rebates.
—Magazines going green, in name at least.
—And Coke's green torch relay.
—Travelers reopens its red umbrella.

From Adweek:

The Economist tops the Hot List.
—Sony to distribute movies via mobile phone. Somewhere, David Lynch is shaking his head.
—Intel makes its engineers available for a chat.
—How all that gesticulating brands presidential candidates.
The dismal sales behind the Mitsubishi review.
—In a world of free downloads, bands turn to corporate sponsors.
—Digital agencies do all kinds of things besides client work.
—Mark Wnek on why Geico ads are so great.
—Will Young & Rubicam's Mark Figliulo be the new Gerry Graf?
Safran to distribute content over Microsoft's xBox live.
Barbara Lippert on Nike's Sparq campaign. To see the campaign go to YouTube.

From Brandweek:

—Watch out. Here comes big chicken.
—New technology should help the loyalty card business.
—Q&A with John Brody, big marketing honcho at Major League Baseball.

From Mediapost:

ZenithOptimedia revises its ad spending forecast: down with North America and Western Europe, up with Internet.
—Ouch. Newspaper revenues down 7.9 percent in 2007.
The Radio Advertising Bureau restructures to do what else? Get more ad dollars.

From The New York Post:

—The exercise-oriented Wii Fit should be stateside by late spring.
Yahoo launches Shine, a Web property devoted to the allegedly under-served 25 to 54 female demographic.

From The New York Times:

The down-lo on the HuffPo.
—More on agencies and marketers attaching gizmos to your head to see if you liked an ad or not. In other words, neuroscience.
Glamour discovers what it's like when good bloggers go bad.
—The NAD doesn't like those Wal-Mart ads about saving $2,500.

From The Wall Street Journal:

U2 signs with Live Nation. Free.
—Ad agencies begin to tighten their belts, by making huge gestures like not sending so many people to Cannes. Subscription required.
—American Express discontinues its fob. Subscription required.

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