Wednesday, April 2, 2008

Fight breaks out over who owns magenta

The path to this post is circuitous, but it speaks quite eloquently to the power of social media. To recap: I was trolling Facebook this morning when I saw that Crayon founder and man-about-social-media Joseph Jaffe had swapped in a new picture, which you see here--a pretty magenta square with the words "T-Mobile Sucks." So, I followed a link on Facebook to a note from Joseph which says the following: "So as it turns out, apparently Deutsche Telekom/T-Mobile thinks it owns the color "magenta" and sent this nasty notice to the folks over at Engadget Mobile (page 1; page 2)." It reads in part, "The color is plainly used in a trademark-related way on this website to highlight the headings of different postings." Of course--quadruple duh!--Engadget fought back by at least temporarily going magenta, and other blogs have done so in solidarity ... the movement even has an official logo. Needless to say, it's magenta.

No comments: