Thursday, April 3, 2008

Run, don't walk, to this Adidas site

My Internet connection is very slow today, so I haven't been able to really access this Adidas site. But it's probably worth checking out because Adidas tends to get online media. The site, "March is a Brotherhood" is themed, obviously, around the NCAA tournament with sub-sites for seven (yes, I said seven) teams that were picked by Adidas "as the most likely teams to win the NCAA men's championship." (Hmmm do they know something we don't?). At any rate, there's a lot team-centric content here including blogs from the coaches, team chants and gear and a feature called "Call from Coach" that can be sent to friends. Via Omnicom's EVB.

1 comment:

christoph said...

The site is kind of cool. You should check it.