Wednesday, April 2, 2008

Those Canadian Club ads actually work

Kind of humorous to see that Canadian Club's retro campaign, which uses lines like "Your Mom Wasn't Your Dad's First" has actually worked, though it makes a certain kind of sense since it's so different than other liquor campaigns that it stands out in a crowd. According to Ad Age, case volume increased by 4.4 percent in 13 weeks. Here's to being politically incorrect.

2 comments:

james said...

here's to having a pair Canadian Club! salud.

Anonymous said...

Yes, it's amazing how the ads demean women and exclude minorities at the same time.