Thursday, May 1, 2008
An alternative view of the 4As conference
Ken Krimstein at Partners and Jeary sent me a link to the agency's new blog yesterday. (Krimstein and Jeary, at left, are seen here gesticulating wildly.) Let's just say that they have another viewpoint on the excitement that is coursing through the industry at a time when it is being entirely up-ended. Here's a snippet from their 4As, um, coverage: "Tennis and Golf were cancelled!!! Because we are 'in the most exciting period ever in this business,' or some such hoo-haa. If I hear another panjandrum who made their gazillions in the days of old, interruptive media, describe today's current, insane, web 2.0 (soon to be web 3.0, 4.0, etc.) world as 'the most exciting period ever in this business,' I think I'm going to choke on my virtual martini." As much as I'm a supporter of all this change, I know what he means. (Oh, here's the panjandrum definition you've been looking for: " An important personage or pretentious official."