Thursday, May 1, 2008
Rance Crain's star turn in 'Newsweek'
Nothing against Rance Crain, but I found it a little odd that Newsweek devoted a full dead-tree page to an interview with the Crain Communications honcho in this week's issue. It was billed as part of a series in which Newsweek chairman Richard M. Smith interviews leaders, but, in the greater scheme of things, our industry just isn't worth a whole page in a slimmed-down newsweekly—and I am willing to say that even if you take into account all of the magazines beyond Ad Age that Crain's publishes, it still doesn't merit a full-page in Newsweek. Seemed more to me like an attempt to get Newsweek in front of advertisers than anything else. Sorry, Rance. UPDATE: A friend of Adverganza points us to this video interview that Rance Crain did with Monsieur Smith for Ad Age in January. I report, you decide.