Nothing against Rance Crain, but I found it a little odd that Newsweek devoted a full dead-tree page to an interview with the Crain Communications honcho in this week's issue. It was billed as part of a series in which Newsweek chairman Richard M. Smith interviews leaders, but, in the greater scheme of things, our industry just isn't worth a whole page in a slimmed-down newsweekly—and I am willing to say that even if you take into account all of the magazines beyond Ad Age that Crain's publishes, it still doesn't merit a full-page in Newsweek. Seemed more to me like an attempt to get Newsweek in front of advertisers than anything else. Sorry, Rance. UPDATE: A friend of Adverganza points us to this video interview that Rance Crain did with Monsieur Smith for Ad Age in January. I report, you decide.
Thursday, May 1, 2008
Rance Crain's star turn in 'Newsweek'
Nothing against Rance Crain, but I found it a little odd that Newsweek devoted a full dead-tree page to an interview with the Crain Communications honcho in this week's issue. It was billed as part of a series in which Newsweek chairman Richard M. Smith interviews leaders, but, in the greater scheme of things, our industry just isn't worth a whole page in a slimmed-down newsweekly—and I am willing to say that even if you take into account all of the magazines beyond Ad Age that Crain's publishes, it still doesn't merit a full-page in Newsweek. Seemed more to me like an attempt to get Newsweek in front of advertisers than anything else. Sorry, Rance. UPDATE: A friend of Adverganza points us to this video interview that Rance Crain did with Monsieur Smith for Ad Age in January. I report, you decide.
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Ouch. Are your old Adweek alliances creeping into your opinion on this one? Yes, it was a tad surprising to see the man in Newsweek. But as a regular Newsweek reader, I contend they traditionally make odd choices when tapping the advertising industry for content. Given the success of Crain’s publications, he’s no less deserving of column space than anyone else. I’m more shocked and appalled when Newsweek quotes Bob Garfield, as if he’s an expert on anything besides his own ego.
Naw. It's not an Adweek thing at all, just that when you ponder the broad array of leaders out there, it still seems like a peculiar choice.
well, not when you ponder the broad array of poseur leaders in the ad industry...
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