Monday, May 7, 2007

Welcome to Adverganza

Welcome to Adverganza, a blog that will try to help out John Wanamaker, even if the guy's been dead since 1922. Wanamaker, a one-time retailer, once said, "Half the money I spend on advertising is wasted; the trouble is I don’t know which half." We'll try to figure out which half it was.

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