Wednesday, May 9, 2007

'New York Post' reports DoubleClick defection

Holly M. Sanders for The New York Post got an unidentified agency exec to 'fess up that some of his clients had come to him asking that his shop switch them from using DoubleClick for ad serving to aQuantive, which also provides those services. The concern, of course, is that the proposed Google/DoubleClick merger simply places too much online advertising power in one place. Couple that with the assertion yesterday by aQuantive CEO Brian McAndrews that "GoogleClick" (yech, hate that moniker), would cause other advertisers to defect to aQuantive, and you've got the beginnings of a scorched earth policy by everyone else against Google.

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