Tuesday, May 29, 2007

Hilton, Lohan alcohol sponsorship updates!

In drunken young female celebrities news, Australian beer company Bondi Blonde has apparently placed print ads in newspapers here asking if it can sponsor Paris Hilton's jail time by sending her to Australia. Lest you think this is just another publicity stunt, Paris helped pick Ms. Bondi Blonde 2007 earlier this year—the evidence is here in this picture I lifted from the Bondi Blonde Web site. Meanwhile, that other drunken young female celebrity has had the sponsorship of her 21st birthday party dropped by Svedka vodka. Now, Svedka has never been overly impressive in the advertising category, but given how companies that sell alcohol have to bend over backwards to please the regulatory authorities, was it really smart to sponsor her party in the first place given that she'd already been in rehab once, at the ripe old age of 20?

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