![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5vnFs7svCmjTWIrsgZ3v169Wv_11AyGeIpgHmztgYWyPtLtq_F2ql_meFNt7q97rxnFLG2CYZGhQRNJ4dqETS0voAgUMNUltxvo1tH-dWvjO3RV3OnZ8DY08doaYVcW_GTHltaQRkVvo/s200/Bacardi-logo.jpg)
You may remember the story about the bus shelter advertising in San Francisco that smelled like milk-and-cookies,
which was stopped before its time? In another attempt to, um, "engage" people why they were waiting for the bus, Bacardi undertook an ill-fated bus promo in Edinburgh, which loudly played disco music as the background for a series of 20-second ads. The noise was so loud, according to
this story, that people avoided the shelter even when the weather was bad. Maybe outdoor advertisers should consider just doing a straightforward ad every once in awhile.
No comments:
Post a Comment