Wednesday, July 18, 2007

What if Google saved the newspaper business?

Given how rampant fear of Google is, it would be the biggest irony ever (well, ever in the history of the Internet) if Google were to save the newspaper industry through its newspaper print sales program. The company has just rolled it out to more newspapers, now covering 50 percent of newspaper circulation in the U.S. Of course, none of the newspapers involved is seeing anything but incremental revenue at this point, and it's unclear if they will eve see more than that. But, no matter what Google's intentions, you have to admit they are one of the only companies trying to find a real solution to print's current quagmire.

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