Sunday, December 9, 2007

Adverganza's Monday morning picks, 12.10.07

Yep. In which I scan the Monday morning headlines—hopefully in a timely fashion—so you don't have to:

From Advertising Age:

—The writers' strike threatens the $9 billion upfront. What? You don't want to watch reality TV?
—William Morris burnishes the green, as in eco-friendly, reputation of its clients.
—Ads for 'Paranormal State' enough to make you think you're paranoid.
—Is Katie Couric's CBS Evening News being marketed as the Voice of Goddess?
Musta been a slow week. Bob Garfield finally weighs in on soccer Moms who wanna kill the King.
—Q&A with Yum's David Novak on his new book about being "an accidental CEO."

From Adweek:

—NBC has started to give back refunds to advertisers because of the writers' strike. This is gonna hurt.
—Is "doing a Radiohead" becoming more popular?
—Media buyers aren't all that mad at Facebook.
—Survey says many CMOs aspire to be CEOs. But what does it matter? They'll be out on their asses in two years anyway.
Eleftheria Parpis rounds up the best Christmas commercials this year. Of course, JC Penney makes the grade.
—Barbara Lippert calls Dell's new commercial from Mother "a visually dazzling execution of an elementary point" and she's so right. You can watch it here.

From Mediapost:

—Paramount, Jaguar are charter subscribers to MSN Mobile.
A closer look at the "Elf Yourself" agency: Omnicom's EVB.
—Newspapers are a great generator of word-of-mouth (so don't kill 'em).

From The New York Post:

—Will the writers' strike cause more out-of-work celebrities to busy themselves with ad endorsement deals?

From The New York Times:

Nokia looks to regain its U.S. mojo.
—Dr. Pepper turns a YouTube star into a commercial star.
—Advertisers can't get enough of the 1960s.

From The Wall Street Journal (subscription required):

—Nestle will start selling Jamba Juice in some states.

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